Launched in 2005, they have four main principles that tell you all you need to know about them: legibility, functionality, reliability, and precision. Bell & Ross might be better known for the square shape and distinct style of some of their watches. The watch brand was inspired by aviation’s history along with the military. Bell & Ross wanted to create the highest quality timepieces to help. You can trust this watch brand because they have made watches for professionals who really depend on things like a watch to be accurate. Some professions include people who courageously have jobs like pilots, divers and astronauts.