Since launching just six years ago in 2013, Swiss watch brand Seven Friday has made quite the impact on the global industry. Clearly, the company mission from the outset was to rock the very foundations of what is one of the world’s most traditional sectors, shrouded as it is in centuries-old knowledge and beliefs. What Seven Friday look to do is take traditional Swiss watchmaking techniques and apply them to modern, industrial inspired timepieces that redefine what it means to be a watchmaking brand from Switzerland.
The resulting watches have proven to be some of the most unique and striking to be released in recent memory. Seven Friday timepieces turn the very concept of a watch on its head, focusing on combining complex construction with modern day styling. These watches do not simply aim to look good on the wrist, their intention is quite clearly to hypnotise and even shock all who come across them. Truly, Seven Friday watch designs live long in the memory and it is no wonder that this range of timepieces has caused such a splash in the industry in just a few years since inception.
Masculine and modern, Seven Friday watches emphasise square faces, a skeleton dial and a bold use of colour to create visually arresting timepieces. Liberal use of calf leather straps lend a classic touch of luxury but it must be said that these watches are anything but traditional. Key inspirations for the brand include modern architecture, motor racing and classical aviation to name but a few. Premium materials feature heavily in Seven Friday’s family of watches, with rose gold, satin and stainless steel all prominent.
The brand maintains a host of watch series that are referred to by letter, adding to the industrial feel of Seven Friday products. Currently the company produce watches under the letter designations of M, P, Q, S, V and W. Whilst each and every timepiece in the collection is meticulously crafted from the finest of materials, it should be stated that some Seven Friday styles have proved to be particularly popular. Let’s take a look at the Seven Friday family and the key details of some of the brand’s bestsellers.
We begin with the M2/02 watch, a beautiful piece that’s inspired by the copper pipes that were such a key element of the industrial revolution. With a stainless steel box with rose gold PVD treatment and a polished rose gold PVD identification plate, the M2/02 benefits from a dark grey mirror PVD treated bezel with rose gold accents. A sandblasted dark grey PVD stainless steel ring is a key feature whilst the interface is made up of seven dark grey and rose gold layers, each finished in cast iron grain stamped pattern. Three discs showing the hours, minutes and seconds allow time to be read from right to left. Truly, this is a uniquely styled watch that is as eye catching as it is complex.
Next let’s take a deeper look at another of the Seven Friday stalwarts, the hugely popular P1B/01 watch. Set in motion with two interchanging gears, the P1B/01 takes heavy cues from the industrial essence cogwheel. With a six-layer multi-level stainless steel interface that has been offset with alternating matt, brushed and circular cut silver, rhodium and black discs. The beautiful gold hour hand and cut out minute hand are both designed to make this an extremely easy to read timepiece. Even the box features a stainless steel casing and a brushed animation ring that completes what is a gorgeous iteration.
The S2/01 watch from Seven Friday is another favourite from the brand. A timepiece heavily influenced by the machines that aided the creation of the second industrial revolution. The rhodium and antique brass design is surrounded by an antique brass animation ring that adds to the industrial feel of this stunning watch from Seven Friday. The S2/01 brings to life the complex and ingenious machinery of the industrial revolution that helped create civilisation as we know it today. Indeed, it could be said that this Seven Friday timepiece looks to immortalise all of the men and women who sacrificed so much for the benefit of future generations in the factories and workshops of the world. If this is in fact the case, we could think of no better tribute than the S2/01.