Swiss luxury manufacturer TAG Heuer was founded in 1860 by Edouard Heuer. In 1985, the TAG Group bought most of the company and that is when TAG Heuer was created. TAG comes from Techniques d’Avant Garde. TAG Heuer sports watches rose to a different fame when it became popular in the world of racers. A few of their popular models include Aquaracer, Formula One and Carrera.