With a message of “success is a journey, not a destination,” you can expect excellence from Maurice Lacroix. The first Maurice Lacroix watch made its debut in 1975, under the Desco von Schulthess Company, which was founded back in 1889. Like all watch brands that come from Switzerland, there is a reputation that Swiss watches like Maurice Lacroix aims to carry on, like high quality and high standard watches. The winning traits of Maurice Lacroix watches are focused on a few things: quality, ingenuity, reliability and determination. Shop top Maurice Lacroix watch collections including the Masterpiece, Les Classiques, and Aikon.