With a pioneering rotating case, the Jaeger LeCoultre Reverso has to go down as one of the greatest, most iconic pieces in all of horology. Created way back in the 1930’s, to this day the Reverso has barely changed its unique aesthetic image. The highly innovative, intelligent decision to allow for 180 degree rotation of the rectangular watch case on the Reverso was born out of necessity yet has without doubt gone down as one of the greatest strokes of genius in horology design history.